In the fast-changing world of fashion, people are constantly on the lookout for the latest fashions in stores, whether physical or virtual. But this habit of unknowingly buying is not good for the environment. Hence, nowadays it is very important to make conscious purchases along with a focus on sustainability. This idea of sustainable shopping has been understood and adopted by UK-based unisex clothing brands Lucy and Yak.
While other brands are focusing more on fast fashion and mass production, the Lucy and Yak brand focuses on sustainability and stands as an icon of thoughtful clothing consumption. It was founded in 2017 by Lucy Greenwood and her partner Chris.
Lucy and Yak brand has created a positive image for itself in the market by providing the latest design clothing for both men and women which is also in line with the latest trends. The Lucy and Yak brand’s commitment to ethical practices and sustainability sets it apart from other brands. Let’s look at the success story of ‘Lucy and Yak’ Store.
Journey of Lucy and Yak from Vintage to Sustainable Store
Before starting the store, founders Lucy Greenwood and Chris embarked on a journey into the fashion world to get a feel for the market. After understanding the entire market, he decided to set up his clothing brand. During the trip, Lucy Greenwood realized that due to the worldwide problem of the climate crisis, attention would soon shift to sustainability.
Therefore, they decided that fashion and sustainability should be the core of their store. In the initial days, the brand saw good sales of vintage clothing, and sales increased over time. Furthermore, a transformative trip to India further fueled his passion for ethical pursuits.
Along the way, his travels also inspired him to create something unique: dungarees made from deadstock fabric. Such innovative practices mark the beginning of Lucy and the Yak’s wonderful journey.
Addresses of Various Stores of Lucy and Yak
Lucy & Yak offers delivery in the United Kingdom and worldwide. If the product is purchased from the UK, the delivery takes about 1 or 2 days. Delivery to Lucy & Yak takes 5-7 working days if the customer is not UK-based. As of now, there are 6 stores and their addresses are as follows:
- 18 Kensington Gardens, Brighton, BN1 4AL, UK
- 20 Stokes Croft, St Paul’s, BS1 3PR, Bristol, UK
- 13 Back of the Inns, NR2 1PT, Norwich, UK
- 11 The Poultry, Nottingham, NG1 2HW, UK
- 36 Green Street, Cambridge, CB2 3JX, UK
- 74-76 High St, Manchester, M4 1ES, UK
Ethical Collaborations with CSR Teams for a Positive Change
Lucy and Yak’s concept of sustainability and ethical practices draws the attention of CSR organizations and expands the brand’s horizons much beyond just product offerings. This brand has collaborated with many CSR organizations of small to medium-sized United Kingdom brands, as part of their CSR initiatives. Such coordination helps Lucy and Yak through knowledge-sharing with real-time updates. Such CSR initiatives allow them to stay ahead of others in the emerging fashion industry and developments. Moreover, such a collaborative approach empowers it to collect innovative ideas and play its part in driving positive change across the industry.
Good Values and Mission: Lucy and Yak
Three core values i.e. creativity, community, and comfort form the foundation of the brand. Lucy and Yak have incorporated these values and made them the core of their business. If we talk about creativity, it is manifested in the uniqueness of their designs, fabric prints, and art.
In the case of community, this is manifested through the establishment of a supportive network of like-minded individuals who share the values of the Lucy and Yak brands with each other. Comfort can be seen in their commitment to designing clothes for different body types, while also giving one the freedom to be their best self.
The brand’s mission is focused on creating products that bring joy while being kind to both people and the planet. Lucy and Yak’s mission is reflected in their 3Rs; Responsibly, Re:yak, and Retry for the good of your consumers. The brand is using sustainable clothing, recycling initiatives, and advocating for a greater worthwhile cause. This mission underlines his dedication to a better and more prosperous world.
Sustainability at the Core
To maintain and uphold its sustainability value, the Lucy and Yak brand infuses it into every aspect of its business. To reduce environmental impact, the brand takes pre-planned and deliberate steps such as choosing suitable fabrics and proper production processes. The basis of Lucy and Yak brand products is organic, recycled, and dead stock material that would otherwise be considered waste. Let us tell you, their use of Global Organic Textile Standard (GOTS) certified cotton underlines their passion for protecting the soil, water, and livelihood of the farming community.
Global Reach, Sustainable Impact
Providing worldwide delivery options, the Lucy and Yak brand expands beyond the United Kingdom. As discussed above, as delivery within the UK is fast, overseas consumers can expect their orders to be delivered within 5-7 working days. The widespread influence of the Lucy and Yak brand is demonstrated by its physical stores located in multiple cities across the United Kingdom.
A General Guide to Caring for Your Clothes on the Lucy and Yak Website:
- Gentle wash
You have to be kind to your yaks and try to wash them with a light hand. This will help in increasing the life of the clothes and hence keep them safe during washing.
- Before their first wash
You have to restrain yourself from sitting or wearing anything because denim is bad for rubbing dry unless you have washed your denim several times.
Lucy and Yak’s journey from simple vintage sales to ethical and sustainable fashion highlighted the conscious choices of its founder. With time, the brand continues to evolve based on its core values; Creativity, community, and comfort.
Through its CSR support, the brand paves the way for a sustainable future for people and the planet. Its diverse clothing styles, designs, and artwork make it a favorable choice for people around the world, especially in the United Kingdom.